Syngenta Group gets a new brand identity

Syngenta Group launched the new brand identity globally on October 30, which will be used for communication on behalf of the Group as well as Group-wide internal communications. The distinctive customer-facing branding of Syngenta Crop Protection, Syngenta Seeds and ADAMA remains unchanged.

The formation of Syngenta Group on June 18, 2020 marked the creation of a new leader in agricultural technology and innovation.

Syngenta Group unites the strengths of its four Business Units – Syngenta Crop Protection, Syngenta Seeds, ADAMA, and Syngenta Group China – under one umbrella.

Syngenta Group’s new logo and visual identity represents the vibrancy, wonder and abundance of the four elements that enable agriculture: water, earth, plants, and sunlight.

The four leaves of the Syngenta Group logo are a strong link to the four seasons that shape agriculture in most parts of the world.

Fresh new colors signal the innovation power, pioneering spirit, and digital capability of the Group.